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And I’m happy about it, so I thought I’d write a blog post.

If you don’t know what I’m talking about, here it is: a reminder.

The course itself is not that difficult, especially if you’ve written code in your lifetime. I understand some things better now (like what this means in a method) and I signed up for the advanced course (which is paid). I didn’t watch any of the new videos yet since I’ve been a little bit busy these days (with the RebelBio office hours and other things, like taking my girlfriend to Wonder Woman – the first movie we see in the cinema in Cork since we moved in).

I’m quite excited about the new course since it goes deeper on the subject of JavaScript. People that went through it really enjoy the fact that it teaches you to read code somebody else wrote, which is really helpful for me. I want to hack things around to create MVPs, so I need to be able to read the code and use bits and pieces to get my ideas to life in a short time frame.

Oh, and read this article from Derek Sivers. Combined with the “Quantity over Quality” article on my blog, it really made me think about writing more on this blog. So expect more :D

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Photo: yes, that’s a badly taken photo of my monitor while watching one of the coding tutorial videos. I want to use more of my own photos (no matter the quality) instead of stock ones on this blog. And, yes, Ireland is colder than I’m used, ok? :D

I don’t have that many friends on my personal account on Facebook (I’m not talking about the page). Still, they are about 100-ish. People that write updates, that put links, photos and the likes. But I don’t see any of those. Yes, the screenshot above is how my personal account looks like. Sometimes there’s an ad there.

In September – October last year I unfollowed everyone on Facebook.

The reason? Well, every 2-3 minutes I would take the phone, open it using TouchID and press the leftmost icon on the third row from the top. Yeah, that was Facebook’s app icon. Then I’d pull the screen down to refresh. And lose myself for the next several minutes. It didn’t matter if I was talking to anybody: my parents, my girlfriend, my sister or, even worse, my niece. I just got lost in a black hole, all of a sudden.

At some point, though, this was happening so often that nothing would’ve changed on Facebook. I still did it. It was time to stop.

So I unfollowed everyone, as I was saying. I moved the app’s icon to another folder on the phone (I still need Facebook for access to business accounts, this is why I can’t delete my account, though I thought about it for a little while). Then I changed the icon in position 1 on row 3 with the Weather app icon.

And YOU WILL NEVER BELIEVE WHAT HAPPENED NEXT :)

For the next week or so I could tell you exactly what the weather would be for the next 10 days. Yeah, you asked me and I was the weatherman. Because my habit was still there: pick up the phone, unlock it by TouchID and then open the app in that specific position on the screen. And it took several seconds for my brain to understand that I already know what the weather will be like.

So, yes, social media plays games with our brains.

Almost a year in, I don’t open Facebook that often and, even more important, I don’t pick up my phone as often as well.

I also love that when I meet with my friends I don’t really know what they’ve been up to so we need to talk about it and I’m genuinely surprised most of the times. I still talk on messenger with many of them, so I know the most important going-ons in the lives, but I don’t see random pics, I don’t see random links.

Another side effect is that I don’t write that many personal things on Facebook anymore. I do, from time to time, but my time in the app dropped dramatically. I still get some notifications, I use Facebook Pages a lot, so I still got on Facebook. I just have a much more clutter-free life.

Were my friends unhappy with this move on my side? Some. There are some that will find out now? Yes. Will it change the way I use the app? No. I enjoy my new found freedom :)

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Photo: my Facebook account at the beginning of a Sunday morning.

One question that I get often from newly startup founders is “How do I set my KPIs? How do I know how much money should I make? How do I know how many visitsI should have?”

The answer, this early, is only one: be there every day. The KPIs should be initially related to your execution, not the results. Of course, you will improve, but focus on just doing the thing that needs to be done every day.

How do you get investors to invest?

Well, how about talking to a potential investor every day? Yes, that might mean a 30 minutes talk with a friend you know or a 10 hours search for a contact to get to a person that could invest in you. It’s the same result, though: you got to talk to one person. It doesn’t matter the time it took, that was your KPI: talk to one potential investor every day. As time goes by, you’ll get better at getting contacts, getting better pitches and so on. And it wouldn’t happen if you didn’t talk to so many people until then.

How do I get people to join my startup?

Well, why don’t you try to convince a person every day? Of course, you can learn from each interaction and get a co-founder/employee fast or you could do a half-assed effort and it might take 3 years. Still, by doing it every day, you’ll get better.

How do I get better at blogging? How do I get better at vlogging?

Create a video every day and publish it. Write 500 words every day and publish it. Even if you execute on the plan every day, but you don’t expose yourself to critics and failure, you will not move forward.

That’s it! It is that easy.

Once you do your main job every day, improving on the side things will be easier. It’s easier to get a bigger audience and promote your blog/vlog if you are already creating every day and improving. It’s easier to get someone to join your startup if you already know the answers to their potential questions. And, of course, you will get someone to invest in you once you improve your product, your pitch and your business. But you can’t do anything if you aren’t there every day, honing your skills.

I started going to the gym recently. And Miruna asked what my target is for the 3 months of the program. My answer? I just want to get to the gym every day (it’s a 4 days a week program) and respect the nutrition plan they gave me. I don’t care about anything else. I just want to get back in the habit of exercising and eating well. After that… we’ll see. For the moment, I don’t care about anything else other than being there and executing on it every day.

Oh, what if I fail to appear one day? I continue with the initial plan the next day. Again, and again, until I get it right.
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The photo from the article is the gelato I’m gonna have once the 3 months are over. Just one. For 3 months. Because I need it! :))

The gelato is from Dondoli’s Gelateria in San Gimignano and, genuinely, it’s one of the best gelatos I’ve ever eaten (and I tested lots of icecream and gelato lately :D )

I’ve been up and down in weight a lot in the last 5 years. The lower limit was 96kgs at some point, the upper one was 115kgs. If the start would’ve been 115kgs and the end, today, 96kgs, I’d be happy. But it wasn’t like this.

In November 2012 I was 97. In May 2013, 109kgs. In January 2014, 96kgs. In July 2014, 112kgs. And it continued with the ups and downs until now, when I’m 112kgs. Again. Not good.

So I’m trying a new approach: I’m looking at my personal health and fitness as I look at a business. Because I’m good enough at business, I should be able to put together a more coherent effort if I think in terms of budgets, resources and expected results.

First step:

Defined my targets. Both in terms of KPIs and expected time to execute on them. Obviously, I have the ideal version and the “I’m ok with” version. The ideal is 90kgs in 12 months. The “I’m ok with” version is 100kgs in 12 months. Everything while building a process that keeps my in shape for the longer term. I’ve lost 20kgs in 6 months previously. It wasn’t sustainable. It wasn’t a marathon, but a sprint, unfortunately.

Second step:

I set the time I allocate to this effort. While I usually go full throttle in every business I start, this time I can’t really do the same. If you want to become a nutrition specialist or a trainer, I can understand your 8-10-12 hours/day focus. I want something else in life, so I need to be able to do everything around my health/fitness in up to 2 hours a day the most (on average). Including cooking and exercise.

Third step:

I look at all the things I don’t know about health and I don’t want to spend time learning. And I looked for people to help me with it. I want my focus to be on executing, for the moment, not on learning new skills. This is why I looked for a personal trainer and a nutritionist. Luck would have it that I found both in one person (at least for the moment). The next specialist might be a cook. I hate cooking. Yeah, I do. Though, for the moment, I’ll do it. Maybe I’ll enjoy it, at some point. Last week was full of bland food, though. Just saying.

Fourth step:

I established a budget for the next 12 months. I made it big enough so that I can test lots of things if I want to, but I didn’t make it too big so that I become less resourceful. When you have too much money, as a business, you end up throwing money at problems instead of actually looking for a long term process as a solution. I’d probably do the same thing now if I put more money to it (I still think about hiring a cook full time). Still, there’s enough money in the budget to make it a good investment. And, when it pays off, it will be the best investment I’ll ever make.

Fifth step:

Stopped falling victim to the “shiny object syndrome”. It’s surprising that I can usually control this when it comes to business, but I’ve never been able to do it in my personal life (with some exceptions). As such, I will keep at the personal trainer/nutritionist route for the next 6 months, at least. While all those other diets (slow carb, low carb, keto and so on) work for others, they didn’t work for me. Yes, I lost kilograms (a lot), but I didn’t manage to create a habit out of it so I put them back.

Sixth step:

I’ll take one step at a time towards getting good habits. Right now I’m working on going to the gym every day 4 times a week, no excuses, while also cooking my own food. I didn’t really cook my own food for the last 15 years, so it’s not gonna be easy. But I need to because every time I tried to create a habit out of eating better I quit because it took too long to get healthy food.

Don’t think I cook 10 courses meals. Just simple things like eggs, salads, different ways to cook meat (I started to enjoy steamed hake a lot). I also look at things I can change in my diet based on my different locations during the day. I try to make it as simple as possible, so I have a small number of choices to choose from. In time, I’ll add more, but I want to have a basic baseline I know I can come back to every time when things get hectic.

Conclusion:

That was my thinking at the beginning of June. I executed the plan and now I have a gym in Cork I go to 4 times a week, a personal trainer that’s also a nutritionist, and I’ve started to cook fish and vegetables.

One thing: nobody actually tells you how the kitchen looks like after “cooking”. Fuck me, the first time I tried I used like 12 plates, 5 bowls, 3 steamer pans, 1 oven… What. The. Hell?

I’m now about 2 weeks in the program and it’s still difficult. I cut down the time to cook food to about 1-1:30h/day. I can go through preparing everything for my meals in just 30 minutes for the entire day, if I use simpler ingredients – like replace the protein from meat with low fat cottage cheese or an egg white omelet. Exercise is also a little bit more difficult, so I need just a hair more convincing that I want to put myself through “torture”. Overall, though, I’m feeling excited, I want to put in the time, I want to move forward.

This is it. I’ll probably update you from time to time to how my new “business” works, so stick around.

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The photo is a skating ring in New York. Even though it was really cold, people found the time to have fun and, yes, exercise. I should pay more attention.

I’ve put together a list of question you should have the answers to by the time you meet your investors. You don’t need a PERFECT answer, but you need a logical and well thought one. Even if it’s wrong, at least it shows the investor you thought about it. The list is generated from my own experience talking to lots and lots of investors while raising money for MavenHut, as well as from people I’ve asked here on Linkedin and here on Facebook. Thanks, everyone, for your help.

Of course, the most difficult questions will be the ones you don’t know the answers to, as I say in this video. But you will get the answer and, the next time you hear the question, you will not be surprised anymore.

Here is the list, with the questions organized in some loosely similar categories:

Founders and team:

• Why are you doing this?
• Why are you the best person to solve this?
• Are you sure your team is 100% with you on this?

Product:

• How are you making money?
• What are the main milestones you’ll get to with the money you take now?

Company:

• What’s your valuation? Post money/pre money?
• What’s your cap table? (post and pre money)
• If you do have additional shareholders to the founders, why are they there?

Market:

• What is your addressable/obtainable market?
• What’s your route to market?
• Can you scale whatever got you here?
• How much of your market are you gonna get and in what timeline?

Plans:

• What’s the first hire you’ll make? Why?
• How do you become a billion dollar company?
• How will you spend your money?
• Do you have an 18 months (at least) business plan?
• What would you do if you got the double amount of what you are fundraising?

Risks:

• Is your intelectual property at risk of infringing other company’s IP?
• What’s the biggest risk of your company and how are you prepared for it?
• What if X (a big company in the space) clones/reverse-engineers your idea?
• What will you do in 18-24 months from now, when the money would run out?
• Since you don’t have your own numbers, where did you find the numbers for the industry? (just to be sure you didn’t really got them out of your ass)

The thing is, there are a lot more questions you should be able to answer, but the ones above are questions that confused me or other startup founders at the time.

Why don’t I try to give some standard answers? Well, I think that you’ll get better at understanding how to explain what your company does if you prepare the answers on your own. This way you will also be much more able to adapt if the questions you get aren’t exactly the ones you prepared for.

Here are some more questions, from other sources online:

65 questions venture capitalists will ask startups
Compendium of over 100 questions investors ask startups when pitching

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Photo: MavenHut’s founder team, including me, on the stage for Startup Bootcamp Dublin Investor Day, 2012.

I was listening recently to Reid Hoffman’s podcast, Masters of Scale. Listen to the third episode, The Beauty of a Bad Idea. I would link directly to it, but the site is weird and there’s no direct link, so find it for yourself.

The reason I think you should listen to the episode is that it tells the story of getting rejections from VCs. It gives you an idea of how to handle those rejections and, most importantly, how to identify investors that might waste your time. That’s because some VCs don’t really understand what you’re doing, but they just don’t want to say NO. And it means you waste valuable time, time you don’t really have.

It’s 30 minutes, go and listen to it.

I’ve crashed hard for the last 2 days. I don’t want to do ANYTHING :)

Several years ago I’ve told myself I’ll never fly somewhere early-early in the morning for something just to fly back the same day. While I might be ok that day, it fucks up several days after that (I’m not 35 anymore :D ). And I managed to keep my promise for the last 2-3 years. Until Wednesday, 2 days ago.

I’ve been to London for RebeBio’s Demo Day (see here the pitches, if you want). And, instead of flying a day before, getting a good night sleep before the event and flying back at the end of the day, I woke up at 5am to fly to London. And this fucked me up completely.

Now, on Friday, I’m on my second day of “Fuck off, I don’t want to do anything!”. Even going to the kitchen to eat is an exercise in motivation. Looking over the design of a side project I’m doing? Not gonna happen.

Several years ago I hated these days. Even worse, I hated myself for not being able to be at peak efficiency every day.

Not anymore. There are bad days, too. Keep this in mind for yourself, as well.

Oh, and some reading on how important sleep is as a productivity tool.

P.S.: for the first time in 8 months, I almost forgot to send my weekly newsletter yesterday. Go figure!

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What you see in the image above is Cliffs of Moher on a really, really bad and shitty day. Still, a wonder to see anytime :)

You might know that I write a weekly newsletter on Fridays. Besides interesting articles that I found during the previous week, I also update on what I do, from time to time. So, if you’re not a subscriber yet, what are you waiting for? Go here and subscribe.

This being said, though, I will add the links in the content of the newsletter here, on the blog, as well, on Mondays (I send them on Friday to the subscribers).

Here’s the first Monday links – and the almost 50th newsletter. As to the structure, I comment on 2-3 links that I think you should read if that’s all you have time to read and I add more for the people that have a little bit more time.

Until then, though, here are some links to articles I read last week:

1. 50 Things You [Probably] Forgot To Design

A great list of things you should remember to design/structure when starting a new site. Or when you want to improve an existing one. I forget most of these things all the time, so it’s nice to have a reminder handy.

2. Pomplamoose 2014 Tour Profits (or Lack Thereof)

It’s the first time I’ve ever seen a revenues and expenses list from a mid-level band. Not the Aerosmiths and Rolling Stones, but the people that sing because they love it and they almost make a living out of it. It was interesting for me and, hopefully, interesting for you.

3. Cap tables, share structures, valuations, oh my! A case study of early-stage funding

A good primer on what everything means. I wish I found this when I started to raise money for MavenHut. I had to go to a friend and stay on his head for 4-5 hours to learn all this shit :)

Other links:

• The Truth About Failure That Every Entrepreneur Should Know
• GROWING CONVERTKIT TO $5,020 IN MONTHLY RECURRING REVENUE
• How to Build a Million-Dollar Clothing Empire
• 5 Reasons ‘Game of Thrones’ Fans Didn’t Respond to the HBO Hack

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The image on the top of the post is a monkey looking through the “window” at FOTA Wildlife Park in Cork. If you ever come to Ireland and find yourself close to Cork, don’t miss FOTA. You’ll thank me :)

About two months ago I was looking for some book to read from my Kindle collection. I was seeing titles like:

• Deep Work: Rules for Focused Success in a Distracted World
• A Short History of Nearly Everything
• The Art of Learning: A Journey in the Pursuit of Excellence
• Letters to a Young Contrarian
• Smarter Faster Better: The Transformative Power of Real Productivity
• Pre-Suasion: A Revolutionary Way to Influence and Persuade
• The Turnaround Strategies of Jim Harbaugh: How the University of Michigan Head Football Coach Changes the Culture to Immediately Increase Performance

I had no f#$ing idea how I got those books on my Kindle. I still don’t. No, let me correct myself on that: I know HOW they got on my Kindle, I don’t remember WHY, though. I was sure I read about them in some book or in some article, recommended by someone. Who, though? And why did I think it was interesting? I had no answer to this.

The idea of The CEO Library

Several days later I told one of my friends about this. He felt the same. Then another. The same story. Hmm, I thought, I could write some posts on my blog as I find these recommendations. But, if people look for this kind of thing, maybe I can transform reading and books, that were common in my life since I was 5 years old, into something more: a passion project.

So this is how The CEO Library started: a list of books recommendations from people with interesting things to say. People that had success in their chosen fields in some way and I think it’s worth learning from them: entrepreneurs, investors, C-level executives, senior people in companies. I wanted the site to be a database of all the books you find recommended online

Of course, once I started to actually think about the project, I understood that I couldn’t do it alone. Just a happy coincidence, about the same time Cristina, with whom I worked on another successful project 10 years earlier, started to be interested in a project about books. She approached me to ask my advice and when I told her about my idea, she said: “cool, let’s do it together”. And that’s how I became a co-founder of The CEO Library :)

Launching the MVP

It took us about a month and a half after that to structure the site, understand how the content should look and what we should have on the site and, of course, it took that long to get the first 400-500 books in the database. Scouring the web for interviews, lists and similar is not as easy as you think after the first 10-20 articles :)

Of course, it took me about two weeks to think about a name – what do you think about The Thrive Library? Or CEO plug? My cousin, Vlad, laughed an hour about the last one. Sex toys, anyone?

Also, the design. I knew from experience how long it takes to get a good design and I said to myself that in the week with the 15th of September I will launch the site no matter what. I needed feedback from users before getting any kind of definitive design in place, because, in my mind, it should follow the structure of the site. And I can’t know the structure of the site until I have some users, right?

Learnings from the first days of “alpha” launch

Finally, here’s the site: The CEO Library.

I initially wanted a small “alpha” launch, to see what people think of it, so I sent it to my 250 people email list to get some feedback. Frankly, I expected a little bit of feedback on the email and that would be it. I expected somebody to put it on Facebook or something and get 200 visitors for the next 2-3 days. That, I thought, would give me enough feedback on what visitors look for. Cristina also offered to tell her list, as well.

Well, since Wednesday to today we had about 2,000 unique visitors on the site, about 20-30 feedback emails sent to me or Cristina, multiple shares on Facebook. And some people actually subscribed to our weekly newsletter :)

The most important learnings I got: people really love talking about books (I should know, though, this is why we started the site) and the most interesting things for the visitors are the Collections and the Interviews. Which we’ll add more in the time to come.

I’m finishing this “official” launch by saying that I will add a monthly article about the project, with numbers, what we want to do next, how it worked and stuff like that. I love this kind of “business journal”. I’ve read the entire archive for the blog of a guy that built an app called Bingo Card Creator and I want to try something similar (maybe not as detailed as he did, though).

If you have feedback, please let us know. Go to Contact Us on the site and send an email. Any kind of feedback is appreciated (even if not acted upon).

Oh, one more thing: if you want somebody to be interviewed, someone that you know personally so that you can put us in contact with them, please let us know. Again, the Contact form on our website :)

I talked about The CEO Library here. It’s a passion project I started about the books recommended by the people we look up to.

After 3 weeks, we have some numbers from the project. The reason I’m adding writing this post is to keep me and my team accountable and, frankly, I think it’s an interesting exercise and it could be a good resource for the future. In the last 2-3 years I was often sorry I didn’t write more about MavenHut’s evolution, so I’m doing this for The CEO Library.

Traffic: 4190 unique users
Email subscribers: 164 emails
Facebook likes: 405
Twitter followers: 120
Instagram followers: 70
Total shares through SUMO widget: 47
Interviews: 9
Collections: 3
Books added: 605

Genuinely, I didn’t expect 4000 users in the first 2 weeks. I announced the project on my newsletter, to about 250 people. I’m not a hypocrite, I expected someone to share something, but I expected spikes of about 150 people and about 10 per day after the first several days. I was wrong :)

Even more important, though, I didn’t expect the excitement around the project from people that found out about it: I got about 100 emails/messages/calls about how interesting the project is, how they found more books to read and how they understood more things from the interviews about the books they already read.

OK, what’s next?

Well, we’ve grown the team, actually. Starting in the first week of October, Vlad and Theo got involved, as well. They were building another project I was involved in that wasn’t going where we wanted, so we got together to build The CEO Library faster.

We need to add more books to the database. More and more interviews and collections rely on them and, even if it looks like it’s a lot, 600 books added already is not that much :)

We’re also adding more providers for the books. Besides Amazon US and Amazon UK, we’re adding Book Depository and, hopefully, Barnes and Noble (they rejected our affiliate account request).

This is for this month. If you want to know something specific in the future, let me know.