Business Week ne ofera un articol despre povestea din spatele YouTube, cu perioada romantica (doi prieteni creeaza “the next hit” intr-un garaj) pana la monetul de azi, cand continutul clipurilor ridica probleme din cauza dreptului de autor.
Cateva citate:
What they came up with is a Web site, now called YouTube, that has become an Internet phenomenon. In 11 months the site has become one of the most popular on the Net. It shows 30 million videos a day and drew 9.1 million people in February, says Web measurement service Nielsen//NetRatings. That makes the upstart one of the biggest providers of videos on the Net, ahead of Yahoo! (YHOO ) and Google (GOOG ) and just behind Microsoft (MSFT ), according to the Nielsen//NetRatings estimates.
The trouble is, the freewheeling approach that has made YouTube a hit could be its downfall. Users have been posting videos that are still under copyright, without any of the required legal approvals. These include clips from the Olympics, prime-time news shows, episodes of The Office, and music videos. Needless to say, this doesn’t sit well with the major media companies. NBC, CBS, and others have requested that YouTube remove clips taken from them. Hurley and Chen typically don’t screen out copyrighted works before they’re posted, but they do comply with all such requests.
Mi se pare ca YouTube, prin evolutia sa atat de rapida, a devenit cobaiul de test perfect pentru Business 2.0 (sau pentru afacerile si poriectele prezentate sub umbrela web 2.0 - pentru a afla mai multe, cititi articolul scris de Vladimir Oane, care prezinta foarte bine conceptul si modelele de business specifice). Revenind la cobaiul nostru: creatorii YouTube au trecut foarte repede de la o simpla idee la o comunitate care este considerata in acest moment una din cele mai mari de pe internet. Au atras venture capital pentru a se dezvolta, se lupta cu copyright-ul, cauta modalitati alternative de finantare, incearca sa se prezinte ca o solutie viabila firmelor de entertainment, incearca sa fie vazuti ca parteneri reali de discutie, nu un simplu “start-up” samd. Si toate astea pot fi observate, pentru ca totul se intampla asa de repede. De urmarit.
The next few months will be critical. Hurley and Chen are investigating whether they can generate revenues by adding advertising. They’re also working to convince media companies that YouTube can be a good partner, capable of delivering an audience of millions. The San Mateo (Calif.) company is rolling out tools aimed at protecting copyrighted works, including technology that prevents clips from being uploaded again once they’ve been removed. They’re also limiting videos to 10 minutes to cut out entire TV episodes and movies. “We want to be a destination that promotes the entertainment offered by these guys,” says Hurley, YouTube’s chief executive.
In Romania, de exemplu, un ziar ca Gazeta sporturilor foloseste YouTube pentru a prezenta inca din timpul evenimentelor reluari, faze importante (ma refer la fotbal, mai ales, unde poti vedea golul in reluare la 5 minute, daca nu chiar mai repede, de la momentul in care a fost inscris).
via zoso
Subiectiv
o chestie de neam prost din partea mea: modifica in ultima paranteza “poti vedea golul dat cu 5 minute inainte” cu “poti vedea golul la cinci minute dupa inscriere” sau “cu 5 minute mai inainte”, ca suna ca dracu’. nu de alta, da’ la prima citire am inteles ca poti vedea golul cu cinci minute inainte de a fi inscris :D . iti dai seama ce misto ar fi? :p
bobby
cine stie, la cum evolueaza web 2.0. la web 5.0 poate avem si asa ceva :D