Discutii cu clientul in SEO

Am gasit astazi un post interesant despre discutiile pe care le poti avea cu un potential client. Initial m-am gandit ca numai la noi se intampla asa ceva (a se citi in Romania), dar se pare ca peste tot este cam la fel (exemplele de discutii sunt chiar distractive).

Cateva idei:

It is amazing how many people hire online marketers without the faintest idea of what online marketers actually do. SEO is fairly simple - SEOs will try and improve your site’s performance, usually by trying to leverage their knowledge of how search engines work and tricks they can use to make sites seem more relevant than they actually are to specific keywords.

The problem is that the way most people look at SEO (and they are thinking SEO, not marketing - it’s up to you to show them the difference) is that they’re going to pay a certain amount of money for the top spots for certain keywords. You can guarantee they’ve been told another company will guarantee 10 number 1 positions for $50.

The same traffic you are monitoring to see where site visitors are coming from and what they are doing when the reach the site can also give you some good places to start making changes. Break the traffic down by area, by language, by time of day (user time of day, not server time of day), and track who converts to a sale and who doesn’t. Track people through the sales process, and watch which links they click to navigate and buy products.

This will tell you a huge amount about the current users of the site. It will show you quick wins, opportunities, and highlight problems. Forget search - if on your first day marketing a website you can spot that there is a problem with the site checkout process and get it fixed, you could double sales from existing users. That’s a good start to any campaign.

Look at language and area closely as well. If a site is getting traffic from the US, but only sells to the UK, look at similar companies only serving the US and strike a deal with them. You direct US traffic to them, they direct UK traffic to you, and you both do slightly better.

Articolul este destul de lung, dar merita citit. Ideea generala este ca SEO este mai mult decat simpla manipulare a motoarelor de cautare. Trebuie sa ai grija de o gramada de elemente, de la cum e site-ul construit (HTML, dinamic samd) pana la “usability” si promovare online si offline.

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