A company’s narrative moves like a clock: it starts at midnight, ticking off the hours. The tone and sentiment about how a business is doing move from positive (sunrise, midday) to negative (dusk, darkness). And often the story returns to midnight, rebirth and a new day.
I’ve found this 2015 article on Ben Evans’s newsletter and thought the concept is interesting. Also interesting are some of the companies on the image: do you remember what Color wanted to do?
Photo credit: Image from article
